The 8-week campaign, launched at an industry breakfast, asked for the public’s help to identify suspected professional thieves and gangs actively stealing from SA retailers. The dedicated webpage recorded 9,705 pageviews, while social media had a reach of 408,202, as well as 3,040 likes/comments and 9,927 website clicks. Of the 62 62 suspects profiled, 40 nominations were received and multiple investigations launched. Read the launch media release here.

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