Media Releases

Crime Stoppers South Australia plays an active role in media, promoting unsolved crimes and encouraging people to provide information anonymously with the option of a reward.

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New photofit campaign promotes anonymity

Posted on 20/09/2022

Research commissioned by Crime Stoppers found one in five people with information about illegal activity say staying anonymous encourages them to share what they know with Crime Stoppers.

That’s not a bad result, but we want to do better.

We’ve developed a campaign to raise awareness about Crime Stoppers, remind people that we’re an independent charity, and explain that when you contact us through our freecall hotline or website you don’t have to say who you are, get involved and put yourself at risk of harm.

That inspired us to develop what we’ve called our ‘photofit campaign”.

Whether you’re a true crime buff or just a passing watcher of the evening news, chances are you’ve seen police use photofit and digitally enhanced imagery to help identify an unknown suspect wanted in connection to a crime. Often these photofit images are developed with the support of victims and witnesses, and it’s common for Crime Stoppers to share that imagery, along with a call to action to help identify the wanted person.

Our latest campaign takes that common investigative technique to a new level by highlighting that when someone contacts Crime Stoppers, who they are doesn’t really matter to us!

Why? Because where more interested in what you know!

Criminals often intimidate others into staying silent, and the prospect of giving a statement to police or appearing in court to give evidence can be more than a little daunting. But that shouldn’t put you off doing the right thing.

That’s where Crime Stoppers is a safe option to speak up, anonymously. So, if you know – or just suspect – something about an unsolved crime or suspicious activity then stay safe by calling 1800 333 000 or submit a tip online through our website.


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